Full Stack Product Designer with over 20 years of experience translating complex user needs into intuitive, high-fidelity mockups and interactive prototypes. Proven expertise in crafting clean, user-friendly interfaces and driving projects from initial concept through to analytics and live user testing.
understanding users' needs, and design to avoid friction.
working with all stakeholders, to achieve common goals.
identify usability issues, and develop creative solutions through design.
design decisions based on research & analytics, to increase the impact.
